What are Serviced Apartments or Aparthotels and how are they engaging with sustainability and ESG?
native aparthotels
In the rapidly evolving landscape of hospitality, serviced apartments, also known as aparthotels, have emerged as a preferred choice for travelers seeking a blend of comfort, flexibility, and value.
As these accommodations grow in popularity, their engagement with sustainability and Environmental, Social, and Governance (ESG) principles becomes increasingly significant. Climate change, as a critical aspect of environmental sustainability, impacts the earth and its people, emphasizing the need for urgent action.
This article explores what serviced apartments are, their benefits, types, and amenities, and how they are incorporating sustainable practices to meet the demands of conscientious travelers and stakeholders.
Definition and Benefits
What Are Serviced Apartments and how do they integrate sustainable development concepts?
Serviced apartments, or aparthotels, are fully furnished apartments available for short-term or long-term stays. They combine the convenience of hotel services with the comfort and space of a home, making them an attractive option for a variety of guests, including business travelers, families, and those seeking temporary accommodation during relocations or extended stays.
Key Characteristics:
Flexibility: Guests can choose their length of stay, from a few nights to several months, with flexible terms that often include daily, weekly, or monthly rates.
Amenities: They come equipped with home-like amenities, such as kitchens, laundry facilities, and living areas, providing a 'home-away-from-home' experience.
Service Options: Many serviced apartments offer housekeeping, concierge, and maintenance services, enhancing convenience and comfort.
Benefits of Serviced Apartments
Serviced apartments offer several advantages over traditional hotels, making them a compelling choice for many travelers.
Flexibility in Stay and Amenities: Unlike traditional hotels, which typically cater to shorter stays, serviced apartments can accommodate both short and long-term guests. This flexibility extends to the amenities provided, allowing guests to select the level of service that best suits their needs, from self-catering to full-service options.
Cost-Effectiveness: Serviced apartments often provide better value for money, especially for extended stays. The ability to cook meals and do laundry can significantly reduce travel expenses. Additionally, the cost per square foot is usually lower compared to traditional hotel rooms, offering more space at a comparable or lower price.
Space and Comfort: With separate living, sleeping, and dining areas, serviced apartments offer more space and a greater sense of comfort than typical hotel rooms. This setup is ideal for families, groups, or anyone needing more room to work, relax, or entertain.
Types of Serviced Apartments
Serviced apartments come in various configurations to meet the diverse needs of travelers. The range typically includes studio, one-bedroom, and two-bedroom apartments, each catering to different preferences and group sizes.
Studio Apartments
Studio apartments are compact, single-room units that integrate living, sleeping, and dining areas into one multifunctional space. They are perfect for solo travelers or couples seeking a cozy and efficient accommodation option.
One-Bedroom Apartments
One-bedroom apartments provide a separate bedroom and living area, offering more privacy and space than studio apartments. These are well-suited for individuals or couples who prefer a more spacious environment or need a dedicated workspace.
Two-Bedroom Apartments
Two-bedroom apartments cater to families, groups, or guests requiring additional space. They feature separate bedrooms and often multiple bathrooms, providing ample room for everyone to enjoy their stay comfortably.
Serviced Apartment Amenities
A defining feature of serviced apartments is the range of amenities they offer, designed to make stays convenient and enjoyable. These amenities typically include kitchen and laundry facilities, as well as recreational services.
Kitchen and Laundry Facilities
One of the main attractions of serviced apartments is the availability of fully equipped kitchens and laundry facilities, which enable guests to maintain their routines and lifestyles while traveling.
Fully Equipped Kitchens:
Self-Catering: Guests can prepare their meals, catering to dietary preferences and saving on dining costs.
Appliances: Kitchens typically include modern appliances such as refrigerators, stovetops, microwaves, and dishwashers, along with utensils and cookware.
Laundry Facilities:
In-Unit Laundry: Many serviced apartments offer in-unit washing machines and dryers, allowing guests to manage their laundry conveniently.
Shared Laundry Rooms: Some properties provide shared laundry facilities, which are still more convenient and cost-effective than outsourcing laundry services.
Recreational Facilities and Services
Serviced apartments often feature a range of recreational amenities to enhance the guest experience, making them an appealing choice for extended stays.
Entertainment and Connectivity:
Free WiFi: High-speed internet access is typically included, supporting both leisure activities and work needs.
Smart TVs and Entertainment Systems: Apartments may be equipped with smart TVs, sound systems, and streaming services for in-room entertainment.
Fitness and Recreation:
Fitness Centers: Many properties include access to on-site fitness centers, helping guests maintain their exercise routines.
Swimming Pools and Leisure Areas: Some serviced apartments feature swimming pools, lounge areas, and gardens, providing spaces for relaxation and recreation.
Sustainable Serviced Apartments
As sustainability becomes a priority for both travelers and the hospitality industry, serviced apartments are increasingly adopting eco-friendly practices.
These efforts not only reduce environmental impact but also align with the values of a growing segment of eco-conscious consumers. ESG and sustainability are closely related, as they both emphasize the interconnectedness and mutual influence between environmental, social, and governance factors and sustainable development.
An ESG framework is often used for reporting and evaluating sustainability-related disclosure of listed companies for investors.
ESG stands for environmental, social, and governance, comprising three main topic areas that companies are expected to report on.
Governance standards and responsibilities within a company, including executive pay, are crucial for assessing company leadership in the context of ESG criteria for potential investments.
Sustainable development is defined as meeting the needs of the present without compromising the ability of future generations to meet their own needs.
Incorporating and rewarding activities with positive effects on the environment and society is essential for ESG investing's impact on society and the environment.
Waste management programs in serviced apartments aim to reduce waste by minimizing the amount of materials used and lowering the overall amount of waste produced.
Governance practices also include shareholder rights, which are part of the ESG framework alongside environmental and social criteria.
Supply chain sustainability is important for ethical business practices, emphasizing labor standards, health and safety, and the environmental and human impacts of products.
Sustainable development aims to meet human development goals while enabling natural systems to provide the necessary resources.
Environmental Sustainability and Greenhouse Gas Emissions
Reducing greenhouse gas emissions and minimizing environmental impact are central goals for many serviced apartments engaging with sustainability.
Energy Efficiency and Renewable Energy:
Energy-Efficient Systems: Implementing energy-efficient heating, ventilation, and air conditioning (HVAC) systems, as well as using LED lighting, helps reduce energy consumption.
Renewable Energy Sources: Some properties invest in renewable energy sources, such as solar panels or wind turbines, to power their operations sustainably.
Waste Reduction and Recycling:
Waste Management Programs: Effective waste management programs, including recycling and composting, help minimize waste sent to landfills.
Single-Use Plastic Reduction: Many serviced apartments have initiatives to eliminate single-use plastics, offering alternatives like reusable or biodegradable options.
Water Conservation:
Water-Efficient Fixtures: Installing low-flow faucets, showerheads, and toilets reduces water usage without compromising guest comfort.
Greywater Recycling: Some properties employ greywater recycling systems to reuse water from showers and sinks for irrigation or flushing toilets.
Room2 Hammersmith aparthotel
Sustainable Interior Design
Sustainable interior design practices are integral to creating eco-friendly serviced apartments. These practices focus on using environmentally responsible materials and incorporating biophilic design elements that connect occupants with nature.
Eco-Friendly Materials:
Sustainable Sourcing: Using materials that are sustainably sourced, such as FSC-certified wood or recycled metal, reduces the environmental footprint of the building and its interiors.
Low VOC Products: Selecting paints, adhesives, and finishes with low volatile organic compound (VOC) emissions improves indoor air quality.
Biophilic Design:
Natural Elements: Incorporating natural elements like plants, natural light, and water features enhances the connection to nature and promotes well-being.
Indoor Green Spaces: Features such as green walls and indoor gardens bring greenery into the living space, contributing to a healthier and more relaxing environment.
Non-Toxic Finishes: Using non-toxic finishes and materials prevents harmful chemicals from entering the indoor environment, ensuring the health and safety of guests.
Sustainable Furniture: Furniture made from recycled or sustainably sourced materials supports eco-friendly design principles and reduces waste.
Wellness Strategies in Aparthotels
Wellness is becoming a significant focus in serviced apartments, with properties incorporating features that promote health and well-being.
Fitness and Recreation Facilities:
On-Site Gyms: Many serviced apartments include fitness centers equipped with modern exercise equipment, encouraging guests to maintain their fitness routines.
Recreational Areas: Amenities such as swimming pools, yoga studios, and outdoor spaces provide opportunities for relaxation and physical activity.
Purified Water Systems:
Clean Drinking Water: Installing water purification systems ensures access to clean, safe drinking water, supporting guests' health and reducing the need for bottled water.
Filtered Showers: Some properties offer filtered showerheads to remove chlorine and other contaminants, enhancing the bathing experience and promoting skin health.
Enhanced Sleep Environments:
Quality Bedding: Providing high-quality mattresses and linens promotes restful sleep, which is essential for overall well-being.
Soundproofing: Effective soundproofing in rooms minimizes noise pollution, creating a tranquil environment conducive to relaxation and sleep.
Choosing a Serviced Apartment
When selecting a serviced apartment, several factors should be considered to ensure a comfortable and sustainable stay. These include location, accessibility, and the property's commitment to social and environmental responsibility.
Location and Accessibility
Proximity to Transportation and Attractions:
Public Transportation: Choosing a serviced apartment close to public transportation options reduces reliance on private vehicles and supports sustainable travel.
Local Attractions: Proximity to business centers, cultural sites, and recreational areas enhances convenience and enjoyment for guests.
Accessibility Features:
Disability Access: Properties with features such as ramps, wide doorways, and accessible bathrooms accommodate guests with disabilities, promoting inclusivity.
Elderly-Friendly Design: Design elements like handrails, non-slip surfaces, and easy-to-navigate layouts ensure safety and comfort for older guests.
Considering Future Generations and Local Communities
Social Equity and Community Support:
Local Sourcing: Prioritizing local suppliers and businesses supports the community and reduces transportation-related emissions.
Community Engagement: Participating in local initiatives and offering employment opportunities to local residents fosters positive community relationships.
Embracing ESG Factors:
Environmental Responsibility: Commitment to environmental stewardship includes reducing carbon emissions, minimizing waste, and conserving resources.
Social Responsibility: Addressing social factors involves ensuring fair treatment of employees, supporting local communities, and providing safe and inclusive environments for guests.
Governance Practices: Good governance includes transparency in operations, ethical business practices, and accountability in decision-making processes.
Positive Impact on Environment and Society:
Sustainable Practices: Engaging in sustainable practices not only reduces the environmental footprint but also meets the expectations of eco-conscious travelers.
Long-Term Vision: Emphasizing long-term sustainability over short-term gains demonstrates a commitment to the well-being of future generations and the planet.
Beyond Aparthotels: Leading the Way in Sustainable and ESG-Focused Hospitality
In the competitive landscape of serviced apartments and aparthotels, Beyond Aparthotels stands out as a pioneer in integrating sustainability and Environmental, Social, and Governance (ESG) principles into its operations.
Based in the UK, this brand has made a significant impact by redefining luxury hospitality through a commitment to eco-friendly practices, social responsibility, and ethical governance.
Here’s a closer look at how Beyond Aparthotels is leading the way in sustainable and ESG-focused hospitality.
Commitment to Sustainability
1. Eco-Friendly Design and Construction: Beyond Aparthotels takes sustainability seriously from the ground up. Their properties are designed with eco-friendly architecture that incorporates energy-efficient systems, sustainable building materials, and innovative technologies to minimize environmental impact. The use of reclaimed wood, recycled metal, and low-VOC finishes not only enhances the aesthetic appeal but also ensures that the interiors are free from harmful chemicals, contributing to healthier living spaces.
2. Renewable Energy and Energy Efficiency: A key feature of Beyond Aparthotels is their investment in renewable energy sources. Many of their properties are equipped with solar panels and energy-efficient HVAC systems, significantly reducing their carbon footprint. Smart energy management systems are implemented to optimize energy usage, and LED lighting is standard throughout their buildings, ensuring lower energy consumption without compromising on quality.
3. Waste Reduction and Recycling Programs: Beyond Aparthotels is dedicated to minimizing waste through comprehensive recycling programs and waste reduction strategies. Guests are encouraged to participate in these initiatives, with clearly marked recycling bins and informative guides on sustainable practices. The brand also actively works to reduce single-use plastics by providing alternatives such as reusable containers and biodegradable packaging for toiletries and amenities.
ESG: A Holistic Approach to Hospitality
1. Social Responsibility and Community Engagement: At the heart of Beyond Aparthotels’ ESG strategy is a commitment to social responsibility. The brand supports local communities by sourcing goods and services from local suppliers, fostering economic growth and reducing transportation-related emissions. They also engage in community outreach programs, offering employment opportunities to local residents and partnering with charities to support social causes.
2. Promoting Inclusivity and Diversity: Beyond Aparthotels champions inclusivity and diversity within their workforce and in their services. They ensure that their properties are accessible to guests with disabilities, incorporating features such as ramps, wide doorways, and accessible bathrooms. Their hiring practices emphasize diversity, and they provide training programs to support the development of their employees, promoting a culture of equality and respect.
3. Ethical Governance and Transparency: Transparency and ethical governance are foundational to Beyond Aparthotels’ operations. The brand adheres to high standards of corporate governance, ensuring that their business practices are fair, accountable, and aligned with their sustainability and social goals. Regular audits and sustainability reporting are conducted to maintain transparency and demonstrate their commitment to responsible business practices.
Enhancing Guest Experience with Sustainable and ESG Practices
1. Green Living Spaces: Beyond Aparthotels offers guests an immersive eco-friendly experience. Their apartments feature biophilic design elements such as green walls and indoor plants, creating a connection with nature and promoting well-being. Natural materials and sustainable furnishings contribute to a serene and comfortable living environment, aligning with the brand’s commitment to health and sustainability.
2. Wellness Amenities: Understanding the importance of wellness, Beyond Aparthotels provides amenities that enhance the physical and mental well-being of their guests. Fitness centers, yoga rooms, and purified water systems are standard in their properties, along with initiatives such as providing bikes for guests to encourage eco-friendly transportation and promote a healthy lifestyle.
3. Convenient Locations with Reduced Carbon Footprint: Strategically located near public transportation and major attractions, Beyond Aparthotels enables guests to explore their surroundings with ease while minimizing their carbon footprint. This thoughtful approach not only adds convenience for guests but also aligns with the brand’s commitment to reducing environmental impact.
Conclusion
Beyond Aparthotels exemplifies how luxury, sustainability, and social responsibility can coexist in the hospitality industry. Their unwavering dedication to eco-friendly practices, community support, and ethical governance sets a high standard for serviced apartments and aparthotels. By choosing to stay at Beyond Aparthotels, guests are not only enjoying premium accommodations but also contributing to a sustainable and socially responsible future.
Conclusion
Serviced apartments, or aparthotels, offer a unique blend of flexibility, comfort, and convenience, making them an attractive option for a wide range of travelers.
As the demand for sustainable and socially responsible accommodations grows, these properties are increasingly integrating sustainability and ESG principles into their operations.
By adopting eco-friendly practices, supporting local communities, and focusing on the well-being of their guests, serviced apartments are not only meeting the needs of today’s travelers but also contributing positively to the future of the hospitality industry.
Whether you are planning a short trip or an extended stay, choosing a serviced apartment that prioritizes sustainability and social responsibility can provide a fulfilling and impactful travel experience.