Becoming a biophilic design and healthy building consultant
How did you enter the field of wellbeing interiors, healthy buildings and biophilic design?
Biofilico’s Founder, Matt Morley at the creative workspace ‘Montoya’ in Barcelona, Spain
I spent 10 years with a mixed-use real estate developer and operator in what eventually became a Creative Director role delivering new business concepts. I’d work with the construction and development teams, as well as finance, marketing and operations, taking a sports bar, coworking space, business club, beach club or concept store. from idea to reality.
It was an amazing learning experience for what would come later - effectively doing a similar thing but a boutique consultancy business and focusing specifically on green and healthy spaces.
Where did you interest in health and fitness come from?
So in parallel with that 10-year process I’ve just describe my 7-10 hours per week of training starting to take on ever more importance in my life, especially as I was doing so much of it outdoors, immersed in nature, with minimal equipment.
I was also experimenting with standing desks, going barefoot, a low-carb Paleo diet and bringing the outside world in to my office and home. In other words, my life became a testing ground for these new ideas around workplace wellbeing, ancestral health and wellbeing interiors.
Do you remember the exact moment you first discovered biophilic design?
It was a very organic, intuitive process for me. This is so important to reiterate as a biophilic design expert - I got there by myself, using my own instinct and listening to my body, testing things out on myself and eventually coming to the conclusion that most indoor spaces devoid of nature were simply not happy, uplifting places for me to be.
At that point, I knew I had to quit my job and make my own rules from then on. I needed to go to an extreme to understand what was out there, what was possible and what my body could feel if I went all-in on this approach for a while. I don’t think my then-girlfriend knew what on earth was going on by that point!
In other words, biophilic design was not something I studied, it was as if it came from inside of me first and all I had to do. was recognise what was happening.
Of course, it helped to be immersed in real estate and interiors for my work at the same time, that was the magic mix that made it possible to become a wellbeing champion and biophilic design consultant later on.
What experts influenced you on the path to becoming a biophilic design consultant for real estate and hospitality?
Over time I worked out that there was a whole school of thought largely led by the US around how to actually do what I was talking about in a clear, structured way. Terrapin’s 14 Patterns of Biophilic Design sand Stephen Kellert’s The Practice of Biophilic Design were fundamental reference points.
How did you become a consultant in healthy interiors and biophilic design?
I set up my first company, Biofit, back in 2015 specializing in creating sustainable gyms and wellness concepts. Over time that evolved into a fitness advisory business working with hotel groups and corporates around Europe to create innovative wellness concepts, gym facilities and fitness programs.
Originally I thought I was setting up my own natural fitness studio in London but several successful pivots led me to where I am today!
In 2018 I set-up my second business, Biofilico focusing on a wider market of wellbeing interiors and healthy building services. This is much more closely aligned with the work I was doing for the mixed-use developer / operator before becoming an entrepreneur.
what advice would you give to someone hoping to become a biophilic designer or wellbeing interiors expert?
My path is not the only path clearly, other people may be coming from an engineering background, architecture or. sustainability but to do this you really need. to have a solid understanding of real estate, construction and how buildings are made.
Otherwise you’re going to struggle to put yourself in the shoes of your clients, to understand what their objectives are and how best to help them get there.
If you intend to be an independent consultant in biophilic design , wellbeing interiors, or indeed healthy buildings, you’ll need some certifications to show for it to, so studying for at least one if not several certification systems is a really good place to start.
Biophilic design research study for The Wardian - an EcoWorld Ballymore residential development in London’s Canary Wharf
What prompted you to do your own research studies into biophilic design in London?
We were commissioned by a real estate developer called EcoWorld Ballymore to take over a space of theirs by the river in Canary Wharf, London’s business district for a 4-week residency.
We created a mini biophilic workspace in small glass building, turning it into a creative meeting room right by the water full of air-purifying plants. A team from the University of Essex then created a scientific research questionnaire for us as a ‘before and after’ questionnaire for office workers during their visit to our ‘recharge room’ full of Vitamin Nature. (see the full report here)
In total 108 people spent about an hour in that biophilic green space designed for mental wellbeing, and we saw very positive results for key indicators such as productivity, creativity, nature-connectedness, stress and anxiety levels, even concentration.
So, a ‘recharge room’ or office ‘quiet space’ can become especially interesting when we layer in biophilic design as a way to give purpose and meaning to for example an unused office.
Maybe there is room for a little yoga and stretching in there too, or maybe not but let’s be clear - mental health in the workplace has never been more important than it is today.
This type of nurturing space in an office environment may seem a mismatch but in fact it can be a tangible help for HR departments looking to recruit and retain top talent by ensuring they have a happy and healthy workforce.